Marketing & Advertising

In FeatureBar by James Tost

Marketing & Advertising


We produce Commercial videos that target customers with fast-paced, visually stimulating marketing messages about company products and services.

They include a Call to Action to encourage viewers to contact the company for more information. Typically, these short videos include professional voiceover.

Appropriate music is customized for the video to complement the voiceover and video content transitions.

Typically, clients post these videos on their websites and use them for digital marketing and public viewing on YouTube. Target viewer audiences range from their existing and potential agricultural, industrial, retail customers and trade organizations to the general public.

Professional scripting and storyboarding of all the video components in advance helps to ensure an efficient and successful video production.

Phase 1: Pre-filming Consultation

The first phase involves consultation with the client to determine client expectations, necessary components, target audiences and desired turnaround time for the video.

Determining the desired content and locations for filming will guide the selection and scheduling of equipment and people that will be required in the production.

Professional scripting, storyboarding with visuals and music are important components of the Commercial marketing/advertising video.

Prior to actual filming, the client is involved with and approves the appropriate professional voiceover talent to be used in the video.

When client expectations and delivery timing have been determined, a budget is prepared for client approval.

Phase 2: Filming

With proper consultation and planning in Phase 1, the actual filming of the video takes place at the predetermined locations.

Phase 3: Post Production – Video Editing

Based on the client expectations for content determined in Phase 1, the post production video editing completes the process.

The video editing may include animated graphics, additional visuals, voiceover and music.


The final budget is determined by 3 components – Concept development in the planning stage, filming and post production requirements.

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